In 2017, both TSRTC and APSRTC launched affordable versions of one of their most used product, Express. While TSRTC decided to go with Semi-Express, APSRTC branded them Ultra Telugu Velugu, a play on the entry level product Telugu Velugu.
However, the idea of having a product that is better than entry level Pallevelugu is not new. In 2010, then undivided A.P.S.R.T.C started operating "Merupu" buses as a response to "Toofan" cabs that gained popularity because of lower fare and faster service. APSRTC converted a few Pallevelugu buses as Merupu and started operating them with Limited halts. This increased the average speed of the buses and the product was a hit in no time. A rehash of Merupu buses, Ultra Telugu Velugu buses are being successfully operated in "Bangaru Ganulu (Golden Mine)" routes.
A.P.S.R.T.C Brand New అల్ట్రా తెలుగు వెలుగు Bus. |
బస్సు చక్రం - ప్రగతికి చిహ్నం
text and pictures by revanth
LOVE of Z - Celebrating Public Transport